Located in the heart of Southside Jacksonville, we're situated in the upscale Deerwood Park area and we offer easy access to all local area bustling businesses and chic shopping.  Enjoy a fresh, upbeat vibe where you can experience a forward-thinking alternative at the hippest new hotel in Jacksonville.  Stay in style with our state-of-the-art, loft-inspired design perfect for the tech savvy and social traveler. Mix, meet & mingle at W XYZ bar, where signature drinks and special cocktails are waiting.  Play a pick-up game of pool, grab some mix & match treats at our 24/7 gourmet pantry or take a tip in our relaxing saltwater pool.  Vibrant open spaces let the fun flow freely and allow you to experience the ever-abuzz, never-a-dull moment atmosphere.  Zip on in to see what all the buzz is about!