A staple in the WaterColor Town Center, the WaterColor® Store provides guests the opportunity to take the community's iconic coastal lifestyle home with them to enjoy long after their beach vacation is done. At the WaterColor Store, guests will find an assortment of thoughtfully curated lifestyle products by beloved Southern retailers, jewelry by local designers and vacation-essential products by quality brands like lululemon, Johnnie-O, Peter Millar and Travis Mathew – all in addition to WaterColor®-branded merchandise, which includes uniquely designed t-shirts, home décor, beachwear and more.

WaterColor® Store is the go-to purveyor for keepsakes that reflect the signature style of Northwest Florida's most unique beach towns – always served with our signature Southern hospitality.

For children, or someone who loves them, the WaterColor Kids store is a must-stop to shop carefully curated items for your favorite little ones. Children's clothing from brands such as Peter Millar, Johnnie-O, Travis Mathew, Turtle & Tee's, and Bald Head Blues will be featured alongside Carrie Rhea jewelry made specially for kids. Fashion backpacks and goggles, as well as new toys like bubble machines, bicycle bells and more will be available along with a wide selection of baby accessories. Unique WaterColor-branded apparel, accessories, beach essentials and toys have been specially selected to appeal to children's style and needs.